Following in the footsteps of Las Vegas and Lisbon with their well-known CES and Web Summit conferences, Paris tried its hand this year with its own event tailored to an international crowd. The first edition of Viva Technology took place June 30-July 2, at Porte de Versailles and was dedicated to new technologies, especially French Tech. The weekend-long event was initiated by the CEO of Publicis, Maurice Lévy, and the CEO of Les Echos, Francis Morel, with the goal of placing France at the center of digital innovation, and of bringing large corporations and startups together under one roof. This year was a total success, with more than 5000 startups, and 300 renowned speakers, Viva Tech positioned itself as an event that will influence the future landscape of new technologies in France and abroad. The numbers alone indicate France’s enthusiasm : Viva Tech welcomed 45,000 people, far exceeding the originally expected 30,000.
In Navi Radjou’s Ted Talk,“Creative Problem Solving in the Face of Extreme Limits,” Be-Bound is chosen as one of Radjou’s top three companies that best exemplify the concept. Radjou’s talk was based on his book, Jugaad Innovation (co-authored by Dr. Jaideep Prabhu and Dr. Simone Abuja). The Hindi word Jugaad means “a clever solution born in adversity” and translates into English as “frugal innovation.”
After studying the phenomenon of ingenuity in developing countries, Radjou describes how the concept of frugal innovation has been gaining ground as a business strategy in the north as resources diminish.