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Jugaad Innovation

Frugal Innovation Be-Bound

What is Frugal Innovation ?

In Navi Radjou’s Ted Talk,“Creative Problem Solving in the Face of Extreme Limits,”  Be-Bound is chosen as one of Radjou’s top three companies that best exemplify the concept. Radjou’s talk was based on his book, Jugaad Innovation (co-authored by Dr. Jaideep Prabhu and Dr. Simone Abuja). The Hindi word Jugaad means “a clever solution born in adversity” and translates into English as “frugal innovation.”

After studying the phenomenon of ingenuity in developing countries, Radjou describes how the concept of frugal innovation has been gaining ground as a business strategy in the north as resources diminish.

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