Be-Bound Pokémon Go

Pokémon GO Addiction

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Pokemon, the well-known game developed by Nintendo that created such a fervor in the 90’s, has come back to life!…and Be-Bounders are feeling the itch….

The game that stirred the imaginations of so many kids, and gave them dreams of becoming lifelong Pokemon collectors, is now available in augmented reality. Pokemon hunters are walking among us anew thanks to GPS and mobile phones. Pokemon GO players see their prey directly on their smartphone screens as if they’re appearing in real life. The goal? Catch every single Pokemon character of course! You’ve most likely run into Pokemon players on the street, eyes glazed over, concentrating intently on their phones (sometimes just barely missing getting hit by a car), then starting to run like a crazy person and yelling “Quick, get out of the way!  A rare Pokemon just appeared!”

The advantage to this game is that it’s getting people outside. A running joke on social media sums up today’s situation:  “If you grew up in the 90’s, it was ‘stop playing Pokemon and go play outside! For those growing up in the 2010’s, it’s ‘Stop playing Pokemon and come back home!’ ” When Be-Bound developers took to the streets chasing Pokémons on the day of the game’s release…we weren’t sure if they would ever find their way back!

The Pokemon addiction is real

In France’s treasured Luxembourg gardens, over 6000 people recently signed up for one big Pokemon treasure hunt.  After having been on the market for just a little over a month, the game has already been downloaded 60 million times. That’s a little more than 6 times the entire Belgian population!

The game has made for some funny situations, a police station in Australia for example had to put the following post on their Facebook:

“For those budding Pokemon Trainers out there using Pokemon Go — whilst the Darwin Police Station may feature as a Pokestop, please be advised that you don’t actually have to step inside in order to gain the pokeballs.

It’s also a good idea to look up, away from your phone and both ways before crossing the street. That Sandshrew isn’t going anywhere fast.

Stay safe and catch ’em all!” 

It might be the first time Police Departments have dealt with such a large number of people hurrying to enter the building … 

Pokémon GO has also brought people real money. Several people have quit their jobs to become Pokemon hunters. In Nimes, France, a man quit his job at a fast food restaurant to hunt Pokemons. Players can sell their accounts on eBay; those that have reached level 20 have sold for 1000 Euros! (Ahem, selling accounts is against the terms and conditions of the game by the way). Have your doubts ? Well today’s my last day at Be-Bound and I’m starting my own startup to sell Pokemon GO accounts for…..


Jokes aside, as you might imagine, Pokémon GO is not without its problems. The obssession has caused car accidents, with drivers concentrating more on their pokédex than on the road…The Vaporean stampede in NYC (also known as Central Park’s zombie apocalypse) is one example of how far the Pokemon addiction has gone.  The more nefarious types have even taken advantage of the situation to rob Pokemon players. Their tactic? Install Poke stops in isolated places, and then ambush the player. So the police really do have a point: stay safe out there Pikachu hunters.

There’s no shortage of people and organizations jumping in for the win with this new fanbase, and there’s no doubt it’s an opportunity. “Money, money, money” …is surely the song Pokémon GO developers are singing all the way to the bank. The game brings in $5.7 million a day via in-app purchases, and has already earned $200 million since its release. Ad revenues are expected to mightily surpass these numbers. This is obviously an app worth watching.

In the meantime, keep in mind

Be-Bound Pokemon

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