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2014 First Quarter smartphone sales

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The recent report issued by Kantar, the world market studies leader, shows that during the first three months of 2014 Android has maintained its leadership while Apple is slowly recovering.

The Kantar World Panel ComTech   recently issued its first 2014 report on smartphone sales. It appears that during the first 12 weeks of the year Apple sales in Japan, Australia and Europe have bounced back while Android is maintaining its unchallenged leadership.

Android OS holds an impressive 70.7% market share while the Apple iOS Operating system is running second, just below the 20 % mark. According to Dominic Sunnebo, strategic insight director at Kantar World Panel ComTech : “Apple regained ground in the first quarter of 2014, primarily due to the strong performance of the iPhone 5S, growing its sales share in Europe, Japan and Australia. By contrast, Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG and Samsung Android smartphones.”

Another interesting fact is that tablets are regularly gaining market shares, above all in China. To boot, this report stresses out that overall Devices with a screen larger than 5 inches account for 40% of the smartphone market share…

We will see if the trend we foresee in the first quarter of 2014 carries on across the year and the question that one might ask themselves is : The number of connected devices are growing at an incredible pace but what about the networks?

Let’s stay connected!


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